Advanced technology hair dye cold platinum blonde applied in permanent coloring with Arginine and VPlex. VPlex Super Lightening Ash Colouring Cream 12.1 Valquer 60mlHair is a fundamental part of our appearance, with which we can increase confidence in personal image, while showing off hair with intense and vibrant colors. This hair dye with a Premium and vegan formulation applies Vplex technology , an active ingredient that provides extra strength and life to the hair without altering the color of the Professional Coloring Cream, while revitalizing the hair fiber and repairing the deteriorated hair cuticle. This active ingredient also penetrates the cuticle to condition from the inside; creates covalent bonds in keratin; improves curl retention after perming and enhances shine. And all this because Vplex is rich in cysteines and sulfur amino acids and strengthens disulfide bonds, improving coloration.As if that were not enough, the Válquer hair dye contains Arginine, a low molecular weight amino acid, which restructures the hair fiber, strengthening and giving cohesion to the keratin fibers. As a result, the hair color is more vivid, more durable, providing superior shine. With all this, a product with:100% coverage. Powerful gray coverage: if white hair is a nuisance, get a spectacular result, thanks to intense pigments, resistance to washing and maximum durationNo deterioration to the cuticle thanks to its Vplex technologyMore vivid, long-lasting color and superior shine: luminosity that is noticeably appreciated, without sacrificing hair health, thanks to the advanced combination of its active ingredients.Vitality and repair: state-of-the-art formula for the care and restructuring of the hair fiber, obtaining repaired, young and revitalized hair.Comfort in the application:Mix with premium oxidant in cream, 1 + 1 and 1 + 2 in super lightenersApply to dry hair, from root to tip3. Wait the specified time.4. Rinse with plenty of water.